How to promote a company online for FREE?
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There are many tools, in addition free and easy to use, which you can use to promote your business online. Below we present a few of them.
It's good to be in top
The key to promoting your company's offer on the web is "positioning", or visibility in search results. The information about your company (eg included on the website or profile in social media) is better positioned, the higher are on the hit list.
Why is it so important? According to surveys of Compete.com, up to 53% of Internet users click the first link in the list of organic Google results. Correspondingly, 15% choose the second position and only 9% few in the third visible link1. If the website of your company is highly positioned, you have up to 50% more chances that the user will be familiar with your offer.
There are several good ways to mark your online presence.
Online company promotion tools
- Web page
Yes, you can have your free website - using the free templates and scripts WordPress platform and putting it through a free hosting. Again, it's crucial to optimize it properly so that it is clearly visible in the search results.
The correct structure, unique content, building link facilities - sometimes it is worth reaching for the help of SEO experts (Search Engine Optimization).
What we should not do is buy links, as these are most often obtained by sellers by techniques that are contrary to Google's policies. Exposing yourself to the giant of Mountain View may end up with the imposition of a filter or even ban on our site.
- Social media
Consider creating a profile on one of the popular sites: Facebook, LinkedIN or GoldenLine.
It is not only a channel of contact with business partners. Presence in social media also has a positive impact on the positioning of your website and builds a good, expert image of the company.
For the same reasons, it is also worth being involved in various types of industry forums.
- Internet catalogs
You can also add links to your website free of charge to industry internet directories, but you must make sure that this site is trusted and valuable.